He is an engaging writer, who challenges and provokes. “Pink is rapidly acquiring international guru status. Harnessing the power of intrinsic motivation rather than extrinsic remuneration can be thoroughly satisfying and infinitely more rewarding. “Important reading…an integral addition to a growing body of literature that argues for a radical shift in how businesses operate. He examines the three elements of true motivation-autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live. In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home-is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.ĭrawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does-and how that affects every aspect of life. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). Most people believe that the best way to motivate is with rewards like money-the carrot-and-stick approach. The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation. A New York Times, Wall Street Journal, Boston Globe, Los Angeles Times, Washington Post, San Francisco Chronicle and Bestseller
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